◆ Challenge
How to revamp a “marketplace” format which brings together 400 participants (suppliers and customers) each year in order to foster discussion in the service of a business logic?
◆ Solution
Distriboissons meetings - A customized 3-day program to highlight the role of Distriboissons:
- An exhibition with 80 booths, punctuated by a central agora featuring expert speakers.
- A game to encourage foot traffic around the booths and interactions with customers.
- 2 plenary sessions devoted to the market and trends.
- A new identity with a "cinema" theme, reflected in the content and form of all aspects of the program (print/entertainment, etc)
- 3 memorable evenings, including a Gala evening with live orchestra, activities with movie special effects, etc.…
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