◆ Challenge
How to bring together 2,600 employees across France when ecological sobriety is advocated?
◆ Solution
The agency devised a multi-site system with ongoing dialogue between the sites.
- 1 multi-site plenary session lasting 1 hour
- Activities to enable participants to generate energy themselves and to compete between cities to maintain a permanent dialogue.
➔ For example: generating energy to trigger a photocall, pedaling on bicycles to create electricity and light up a live concert, challenging each other in augmented reality games, taking part in a collective "energy challenge", etc. - Each KW generated was converted into Euros to offset the event's carbon emissions, in partnership with the GoodPlanet foundation.
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